SUCCESSFULLY MARKET NEW PRODUCTS IN GERMANY – YOU SHOULD AS A MANUFACTURER MAKE USE OF OUR MARKET KNOWLEDGE
Before expanding into Germany, it is worthwhile to explore the market and to clarify questions such as these. This is often difficult from a distance. The local conditions blatantly differ even in Europe. An on-site partner who is equally familiar with the needs of customers and trading companies and who provides you with market analyzes and strategic consulting is the first step towards a professional development of the German business.
On account of the fact that this is with its 82 million inhabitants the largest consumer market in the EU, it is accordingly also fiercely contested. Nevertheless, it remains attractive for manufacturers. Not only are five of the ten largest food trading companies German companies (Source: Ranking Top 50 food retailers in Europe, Lebensmittelzeitung.net, 18.04.2018). German consumers also have an above-average high purchasing power.
The company Huberti is active in the food distribution sector for nearly 130 years. Bernd Huberti, who is since 1993 its Managing Director in the fourth generation, knows the German food market. The trends in the trade, the desires of consumers and the realities of the business groups – his expertise and his excellent contacts to the decision makers will help you develop a clear picture of the framework conditions for your project.
What is thereby important to us is: We respect a decent, reliable and honest relationship with each other and view ourselves as a trusting partner for both producers and for the trade sector.
THE END-CONSUMER MARKET IN GERMANY IS ATTRACTIVE AND TO THE SAME EXTENT ACCORDINGLY ALSO FIERCELY CONTESTED.